Marketing Specialist

Permanent, Full-time At United Way of Calgary and Area, we believe that united, we make the biggest difference. We’re strongest when we come together to improve local lives and communities—and when we come together as a team, we passionately propel our mission forward. We’re currently looking for a Marketing Specialist to join our MarCom team.

Reporting to the Corporate Marketing Manager, the Marketing Specialist will be responsible for the planning, execution, and evaluation of strategic marketing initiatives at United Way. They work closely with other departments across the organization to develop marketing solutions for diverse audiences, portfolios, and projects. This role works closely with the marketing team and other departments to make data-driven marketing decisions and advance United Way’s mission of improving local lives.

If you are passionate about your community, aspire to make an impact, thrive in a fast-paced environment, and want to make a difference, then we’re looking for you What you will do: Plan strategic marketing projects Develop marketing plans in alignment with overall marketing transformation strategy and framework Create integration in marketing plans, demonstrating how diverse channels will work together to achieve the goals of each plan Align marketing plans with latest audience research, ensuring plans meet audience needs Support others in aligning with audience research Provide direction aligning with key audience research findings Participate in planning strategic approaches to marketing projects Engage internal and external stakeholders in strategic marketing planning and execution Inform, execute, and implement strategic marketing projects Execute and coordinate planning and production of marketing projects such as asset development, awareness, engagement, and fundraising campaigns, innovative and emerging work, event marketing, video production, and other projects as they arise Project manage and coordinate projects and deliverables that impact multiple stakeholders Engage MMC team and others in supporting execution of marketing campaigns, initiatives, and projects Manage multiple marketing projects simultaneously Support content development, specifically copywriting, for marketing plan execution Work in collaboration across the organization to maximize insight to deliver great user experiences for diverse audiences Champion cross-functional collaboration Maintain strong relationships with key external vendors and partners Evaluate and report on strategic marketing projects Evaluate and report on marketing projects and campaigns to understand impact to make data-driven decisions in future work Share reporting across the MMC team, and beyond where appropriate, to ensure others have the context around data to make informed decisions Work collaboratively to evaluate multi-channel marketing campaigns, initiatives, and projects What you will bring Experience: 5 years’ experience in marketing Bachelor’s Degree or Diploma in marketing, or relevant field, or equivalent work experience Experience managing and executing strategic marketing plans Attributes: Knowledgeable about marketing principles and best practices Excellent organizational and project management skills Strong interpersonal, communication, and collaboration skills Skilled in time management, with ability to balance competing priorities and meet deadlines under pressure Demonstrated understanding of different marketing channels and how to integrate them for maximum impact Knowledgeable in Adobe Creative Suite and Microsoft Office; knowledge of SharePoint and Teams a plus United, we make the biggest difference United Way is a not-for-profit organization that has played a vital role in our community for over 80 years. As a social impact organization, our mission is clear: we mobilize communities for the common purpose of working together to create lasting social change. In addition to meaningful work where you can have an impact, United Way also offers a comprehensive compensation and benefits package, a hybrid work environment, and flexible working hours.

Our Commitment to an Inclusive Culture We are committed to creating an inclusive culture where everyone feels valued and respected, and that reflects the diverse community we serve. We welcome applications from all qualified candidates and encourage candidates with diverse backgrounds, experiences, styles, and abilities to apply. If you require accommodation at any stage of the hiring process, please let us know.

Our Commitment to Health and Safety At United Way we are committed to protecting our team, our clients, and the community we serve by providing a safe and healthy workplace. We will follow all health and safety guidelines in accordance with the Occupational Health and Safety Act of Alberta and Alberta Health Services guidelines. To Apply Send cover letter and resume (PDF) by 4:00 pm July 8, 2024, to hrcalgaryunitedway.org Subject Line: Marketing Specialist – Your Name.

To learn more about the United Way of Calgary and the Area, please visit our website at www.calgaryunitedway.org. We thank all applicants for their interest and effort in applying for this position, however, only those being considered will be contacted.