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Copywriter – Checkout Experience

LawDepot

Company Profile:

Join one of the fastest growing companies in Canada! LawDepot is proud to be a seven-time Growth 500 ranked organization and a major player in the Global legal solutions industry. Our mission is to modernize the legal document creation experience by empowering people with fast, easy-to-use, and professional solutions. With over ten million satisfied customers worldwide, over two million monthly website visitors, and billions of dollars saved on legal fees, you will be joining a team that is truly making a difference. At LawDepot, we foster a collaborative and inclusive learning culture that values excellence and diversity. Apply today and become a part of our exciting journey!

Position Overview:


LawDepot is currently expanding and looking to recruit a Copywriter – Checkout Experience in Edmonton, Alberta. In this role, you will be responsible for creating, planning, and implementing initiatives focused on optimizing the checkout area of our website. This is a full-time permanent position, working 37.5 hours per week with opportunities for a hybrid office work schedule.

Primary Responsibilities:

  • Create checkout pages for a large-scale eCommerce website, focused on conversion rate optimization (CRO) and increasing customer lifetime revenue value
  • Craft persuasive, engaging, concise, and user-friendly content that guides users through the checkout journey
  • Write, edit, and organize the presentation of page elements to enhance checkout page performance
  • Update pricing and subscription option information to communicate product value propositions
  • Implement copy and design changes using our internal content management system (CMS), ensuring high attention to detail and accuracy when publishing
  • Conduct in-depth research on checkout presentation best practices, competitor strategies, pricing, and user behavior to uncover opportunities
  • Utilize A/B testing to experiment with presentation changes and optimize the checkout experience
  • Collaborate with the checkout lead, analysts, UX designers, product owners, and specialists to cohesively plan and prioritize projects
  • Analyze the performance of checkout pages through experiment analysis, usage analysis, and customer segmentation
  • Identify areas of opportunity and provide actionable recommendations that drive strategic enhancements
  • Regularly communicate the progress of checkout initiatives, providing detailed updates and next steps
  • Define and outline project details, ensuring all objectives, deliverables, timelines, resources, and results are clearly documented

Knowledge and Skill Requirements:


  • Post-secondary education in Marketing, Communications, Consumer Psychology, Business, or other relevant fields
  • Experience with conversion focused copywriting
  • Understanding of consumer psychology, online marketing, and conversion optimization
  • Excellent written and verbal communication skills
  • Strong editing skills to ensure clarity, consistency, and readability of material
  • Ability to convey complicated information in a succinct way and adjust writing style based on audience
  • Strong research and analytical skills
  • Ability to identify opportunities and suggest new ideas
  • Self-driven, with the ability to work collaboratively with cross-functional teams
  • Ability to learn new tools quickly (ex. content management systems, CSS)
  • Organizational skills to manage multiple projects and meet deadlines
  • High attention to detail and a commitment to delivering quality work
  • Technical or UX writing experience would be an asset
  • Working knowledge of UX best practices would be an asset

Why You Should Join the LawDepot Team:

  • Excellent total compensation package
  • Comprehensive health and dental benefits, plus an additional Health Care Spending Account
  • Great work life balance (37.5 hour work weeks, flexible schedules, ability to bank hours)
  • Three weeks paid vacation, plus bonus personal days
  • Continuous learning opportunities, including LinkedIn Learning subscriptions and training budgets
  • Company share plan
  • Free catered lunches for the entire office
  • Monthly social events for team members to enjoy (think axe throwing, rock climbing, board games, food trucks, trivia contests, and charitable activities)
  • Casual work environment
  • Personal offices for focused work and to have your individual space (plus collaborative workspaces for when you want to meet with the team)
  • Free and easily accessible parking
  • Southgate Mall, Whyte Ave, and Calgary Trail restaurants are only minutes away
  • Hybrid working arrangements for that balance between getting work done at home and engaging with others in the office


How to Apply:

Please submit a resume and cover letter by email to career@lawdepot.ca or submit online via our Careers page at



We thank all applicants; however, only those selected for an interview will be contacted.