CRM Lifecycle Manager (Hubspot)

Full Time
  • Full Time
  • Calgary

Website Hemlane

Company OverviewHemlane is a fast-growing real estate tech platform with over $12M in funding. Revolutionizing the $52B property management industry, we provide a unique hybrid model as an alternative to traditional management. Our solution empowers property owners to manage their rentals from anywhere in the world using our state-of-the-art software, tech-enabled operations team, and a marketplace of local OverviewWe are seeking a CRM Lifecycle Manager (Hubspot) to join our dynamic team at Hemlane. This role is ideal for someone who is passionate about leveraging CRM systems, particularly HubSpot, to drive marketing automation, lifecycle marketing, and sales operations.

The ideal candidate will be a tech-savvy professional with a deep understanding of revenue operations in a high-growth environment.Responsibilities:The best candidates will excel at the following:Track, analyze, and report on Business KPIs.Develop a data-driven customer-centric CRM strategy and approach, including customer segmentation, propensity modeling, and customer journey optimization for a global consumer base.Grow our modern property management solution through thoughtful segmentation, targeting and campaigns to our members.Support and drive growth campaigns across prospect campaigns, refer-a-friend, affiliate and re-engagement.Establish key performance indicators for initiatives, drive implementation of analytics requirements, conduct in-depth analyses (in conjunction with finance) and adjust campaigns or plans to maximize performanceDrive innovative customer marketing efforts, always leveraging industry best practicesPrepare business cases, implement processes, and map workflows.Manage lead and contact assignment processes in Sales and marketing systems, providing insights and best practices.Establish scalable campaigns and lead management processes.Implement a ticketing system with SLAs and project management for Revenue Operation cases.Maintain CRM data quality, focusing on HubSpot.Ensure efficient operation and scalability of go-to-market systems.Lead strategic projects and cross-functional initiatives. RequirementsThe best candidates will have the following qualifications:5+ years of experience driving innovative customer marketing efforts, always leveraging industry best practicesProficiency in Microsoft Excel and SQL.Strong knowledge of customer marketing tactics and best practicesCustomer-obsession, entrepreneurial spirit, persistence, bias towards action and a well-rounded skill set.Ability to compile and deliver clear, concise, and reliable reporting on all activities to key stakeholders and senior managementStrength in both the science and art of marketing: knowing when to lean on analytics and experimentation, and when to innovate and find a new directionCreative growth mindset with bold ideas and know-how to get things done.Technical CRM tool expertise, with a deep understanding of related KPIs and analytics. Expertise in CRM / Marketing automation tools such as Hubspot, Pardot and Marketo are a plus.Highly organized with project management skills, able to simultaneously manage multiple projects, teams, and timelines without breaking a sweat.Project management certification or equivalent experience (e.g., Scrum, Agile).Experience implementing new Revenue software (e.g., Aircall, Google Analytics).Excellent communication skills and relationship-building ability.Proven problem-solving ability.Passion for tech innovation and being tech-savvy.LocationSan Francisco or Calgary preferred but open to remotePerksFlexible environment where you can work from home or come into our officeTraining and mentorship from leadership who are the top in their fieldCollaboration with an innovative team where you’ll build lifelong friendsUnlimited vacation and ability to work remotely if you travelTwice a year team offsites (for your team and for the whole company)Dinners with the team and other group eventsGreat place to build a careerLearn other aspects of tech like engineering, product management etc.Apple Macbook ProAbout UsHemlane is transforming residential real estate by offering a flexible and transparent property management solution. Our goal is to make real estate better for all parties involved – owners, leasing agents, managers, and rated by Gartner, check out our 5-star verified reviews.


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