Director, EFS Strategic Growth – Acquisition & Client Engagement

At ATB, we exist to make it possible for our clients, team members and communities. Our purpose is more than aspirational. It’s a real commitment we live every day through our values (what we call the ATB ID ).

Life at ATB is about more than work. In fact, we’re consistently recognized as one of Canada’s top employers thanks to our high-care, high-performance culture, upheld by the three commitments we make to our team members :

Impact in action : No matter where you are in the organization, you’re empowered to make an impact in the lives of our clients and communities.

Thrive together : We want you—the unique, authentic you—to feel safe and celebrated at work. We’re on a continuous journey to build the most flexible and inclusive programs.

Ready for tomorrow : We want to enable your success through interesting and challenging work, performance enablement, and learning and development.

About the role

As ATB’s next Director, EFS Strategic Growth – Acquisition & Client Engagement, you will work with teams across ATB to develop and deliver against the in-year growth strategies with a focus on acquisition, client engagement and advice for ATB’s retail and entrepreneurial banking business in Everyday Financial Services (EFS). Reporting to the Managing Director, EFS Strategic Growth, you will also actively participate in developing the longer term EFS Strategic Growth plans.

You will work closely with our Client Experience and Technology (CXT) and Client Experience and Digital Product teams, as well as our EFS Pricing and Performance and our Communications and Marketing teams. You will be accountable for executing against strategic initiatives related to pursuing opportunities for growth, both in terms of revenue, market share and client experience. This role is crucial in driving the growth of EFS by aligning strategic objectives with operational execution, enhancing client engagement, and optimizing the experience and advice throughout our digital (direct to consumer) and human-centered channels. To achieve these objectives, you will need to possess a combination of strategic thinking, analytical skills, and strong leadership abilities. By effectively executing against these strategic initiatives, you will contribute to the overall success of EFS and position it for continued growth in the future.

Accountabilities

• Collaborate with partners and stakeholders to align on the strategic growth strategies
• Develop detailed end-to-end client experience plans and team member readiness plans
• Ability to coach and develop a high-performing dynamic team
• Lead a team of individuals with diverse skill sets
• Understand client needs, preferences, and expectations
• Sense and scan emerging client behaviour patterns, digital and industry trends to maintain competitive advantage
• Assess the capabilities and readiness of our digital and human-centric channels to deliver a seamless and consistent client experience
• Recommend informed go / no-go decisions based on a comprehensive evaluation process and weigh the potential benefits and risks associated with proceeding or halting a project or initiative
• Develop a strategic plan for marketing a product or service, matching the client audience & / or segment with appropriate go-to-market positioning
• Consider factors such as market demand, competitive landscape, resource availability, and alignment with the organization’s strategic goals
• Collaborate cross functionally across stakeholder groups on end to end client experience journeys
• Compose strategy documentation that may be used by all levels of the organization
• Drive vision delivery, road mapping, goal setting and conflict resolution within team and cross functional partners
• Work cross functionally with teams from across ATB including- Client Experience and Product, EFS Operations & Enablement, Finance, Marketing, and Risk to design strategy and ensure feasibility of projects and programs
• Manage complex projects and deliver results in a fast-paced and dynamic environment

Skills, experience & requirements

• Post secondary education- Bachelor degree in relevant field (Business Administration, Marketing, or Management) or a related field, Master’s degree considered an asset
• 10+ years working at a Financial Institution or a client-centered industry in progressively senior roles
• Experience in leading a high-performing team, cross functional team
• Expert level experience in developing retail banking & digital strategies (or equivalent)
• Expert level experience in developing client experience & direct to consumer strategies

Project and Program Management

• Ability to oversee and direct complex projects or initiatives, ensuring timely and successful execution
• Skill in implementing strategic plans, aligning them with organizational goals and objectives
• Proficiency in applying systems thinking principles to identify and address interconnectedness and complexity within organizations

Experience Fundamentals

• Teaming and leadership
• Client centricity and value creation
• Digital marketing
• Growth marketing
• Go-to-market planning
• Experience management
• Strategic planning

Don’t meet all the requirements on the list?

A resume only goes so far in expressing who you are and the unique perspectives you bring. If you believe your skills and experience align with the role—but you might not check all the boxes—we want to hear from you. We encourage candidates from all work backgrounds, equity-seeking communities and experience levels to apply. If you’re seeking a career where your drive, perspective and growth are celebrated, we want to hear from you.

We’re dedicated to building a workforce reflective of those within our communities, and a culture where our team members are equipped with what they need to succeed—their way. Part of creating an inclusive workplace is recognizing our role in advancing Truth and Reconciliation. We are committed to meeting and exceeding the standards set out in the Partnership Accreditation in Indigenous Relations program created by the Canadian Council for Aboriginal Business.

What happens next?

If you are shortlisted, you’ll hear from us after the posting closes. Check out our How We Hire page to learn more about our hiring process. If you need any accommodations throughout this process, please let us know at talentteam@atb.com

Stay in touch

We’re excited that you’re interested in a career with ATB. Follow us on LinkedIn , Facebook and Instagram to learn more about what our team is up to.

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