We are on the search for a Director of Marketing. We are looking for someone that is ready to roll up their sleeves to develop and execute our business strategy from a marketing perspective to drive our new revenue pipeline, customer renewal and expansion programs, and ensure marketing plans, budgets, and OKRs are in place and achieved. What you’ll do:Working with the marketing and sales teams, develop and execute on marketing programs to drive new revenue via a high-quality pipeline and associated marketing funnel.Collaborate with content and creative marketing teams to deliver outstanding customer experiences through personalized marketing communications. Work with product marketing and product teams to create and maintain lifecycle marketing campaigns for new feature releases.
Working with revenue operations, provide granular tracking and reporting related to marketing programs, performance, and ROI of spend across the customer lifecycleOwn deliverables across the entire marketing funnel, track and optimize performance at each stage, and create a predictable and healthy revenue engine while ensuring efficient, well-communicated lead management in the handoff from marketing to sales.Set goals, benchmarks, and OKRs for driving new prospects and customer lifecycle marketing programs. Analyze program performance data and provide recommendations for improvement.What you’ll bring:10 years of progressive experience in demand generation, marketing, or related roles, preferably within the technology industry.6 years of leadership experience with a proven track record of building and managing high-performing teams.Ability to manage multiple high-priority projects and execute effectively.Demonstrated success in scaling and growing revenue generation programs that have resulted in significant business growth.Expertise in leveraging various marketing channels, understanding their individual strengths, and identifying consistent principles as they scale.Robust understanding of marketing organizations’ structure and the role of Demand Generation within it.Ability to manage a budget, allocation, and reallocation to achieve strategic goals.Proficiency in email marketing and a possess a clear understanding of the role of technology and marketing operations in the demand generation function.Analytical mindset and data-driven decision-making capabilities, including attribution modelling and performance tracking across channels, campaigns, and overall demand generation. Aligns closely with sales teams to ensure that marketing and demand generation efforts are targeted, measurable, and support the entire sales cycle.Experience in lifecycle marketing in a B2B technology company, with a focus on increasing customer lifetime value and longevity.Proven track record of owning lifecycle marketing OKRs and delivering data-driven results.Working knowledge of CRM, marketing automation, and analytics tools.Passion for creating an exceptional customer experience.Why you should apply: