Director, Partnership Marketing

Full Time
  • Full Time
  • Vancouver
  • 125 - 150

Website Canucks


Director, Partnership Marketing


Partnership Marketing

Reports to:

Vice President, Partnership Sales & Marketing

Position Summary

The Partnership Marketing (PM) team is a major driver of revenue and creator of future revenue visibility for Canucks Sports & Entertainment (CSE). The leader of the PM team will have the vision and energy to build a benchmark team and will be charged with delivering industry-leading value to partners and protecting and growing CSE’s revenue. They will accomplish this by developing our people, constantly evolving our plan, and building a winning culture founded on teamwork, value, partner-centricity, and relationships.

Cse Revenue Team Mindset

As part of the aligned goals of the CSE Revenue team, a core strategy mindset is embodied by the leader of the PM Team: value creation, curiosity, always on personality, dedication to excellence, creative storytelling, and relationship building.

This Role Will Focus On

People & Development

Building and inspiring a team of creative storytellers that celebrates collaboration and innovative thinking to make a business difference for each partner
Driving awareness of our partners across the entire CSE organization
Ensuring that all team members have a strong sense of purpose and understanding of our aspirational plan and their specific role
Embracing a commitment to coaching and developing our next generation of CSE leaders

Analyzing Partners & Customized Approach

Understanding the specific business of each partner and identify ways to deliver on objectives
Developing ways to create new value for our current partners, renewing and extending those relationships early, and growing investment from our current partners
Helping develop paths to reach CSE revenue targets; consistently strategizing for business and relationship growth
Ensuring we are developing the revenue streams for all CSE properties (Vancouver Canucks, Abbotsford Canucks, Warriors, and Surge)
Fostering a creative environment that inspires new ideas, programs, and activations with a key understanding of how to effectively curate them to our partners
Actively monitoring all elements of the sports, entertainment, leisure, and service industries for inspiration from best practices that can be utilized in our business

Deliverables, Execution & Growth

Leading PM team with a value-add approach to deliver best-in-class partnerships; overseeing partner executions across all CSE properties
Actively tracking value delivery throughout partnership terms and ensuring delivery of all contractual benefits and more
Along with PM team, maintaining a strong presence at Canucks and Warriors home games, and travel as necessary for relationship building, value delivery, etc.
Establishing clear and open lines of communication with partners and key stakeholders; prioritizing face-to-face opportunities with our partners
Maintaining a solution-oriented approach to problem solving and managing feedback
Capitalizing on opportunities to upsell and understand how to convert them successfully

We Have

A team you can belong to and believe in
A fun, high energy environment
An open mind for new ideas
The opportunity to embark on a career development journey

You Have

At least five years of senior level experience in partnership marketing in sports and entertainment or brand-side/agency experience purchasing and/or activating corporate partnerships
Action-oriented personality with a high degree of initiative and the knack for getting things done
Commitment to a vision of servicing excellence that will make us the preferred partner of our corporate partners
Strong understanding of the value of relationship building, both internally at CSE and externally to partners
Demonstrated leadership skills that have directly resulted in team success and individual team member growth and development
Excellent knowledge in the practices and principles related to the sale, negotiation, implementation, and execution of contractual corporate partnership process
Advanced of PowerPoint and Excel, knowledge of KORE or similar CRM platform
Familiarity with standard value tracking and measurement tools
Proven ability to build, motivate and lead teams
Superior communication, conflict resolution skills, with the ability to relate professionally to all levels of staff, management, clientele, suppliers, and partners.
Excellent planning, organizational and problem-solving skills
Ability to handle conflicting deadlines and prioritize
Flexibility and willingness to work evenings and weekends as required
Onsite role at our office in downtown Vancouver

Vancouver is one of the most diverse cities in the world and Canucks Sports & Entertainment strives to create a workforce that is inclusive, equitable, and represents our beautiful, unique community. We value unique perspectives, ideas, and creativity that support a diverse, inclusive, respectful, collaborative, and fun work environment. Canucks Sports & Entertainment is committed to building and supporting a diverse team.

This position will remain open until filled.


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