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Integrated Marketing & Growth Manager

Vancouver Island Ferry Company

About Vancouver Island Ferry Company (VIFC) Hullo We are the Vancouver Island Ferry Company, a modern Canadian ferry company transforming how we travel in British Columbia. It’s all about being an easier, faster, and more modern ferry experience. VIFC will provide service between downtown Nanaimo and downtown Vancouver.

We are talking comfortable and reliable sailings in around 70 minutes, a seamless booking process complete with reservable seats, and high-speed Wi-Fi. Goodbye to the biggest pain points of travel and be ready to be welcomed aboard with a smile and a “hullo.” VIFC is an Equal Employment Opportunity employer. We are strongly committed to diversity and inclusion in our organization.

All qualified applicants will receive consideration for employment regardless of their race, color, religion, sexual orientation, gender identity, national origin, disability, and any other category protected under applicable law. We welcome all qualified applicants who contribute to the further diversification of ideas. The VIFC Culture We are obsessed with the guest experience We aim to raise the bar in everything we do and will encourage employees to innovate and never settle for the status quo.

Data and continuous improvement are key tenets of the organization. VIFC strives to create a fun and engaging environment where you can help shape the future of the organization. From top to bottom, each member of the VIFC team will be engaged across the company and even get direct experience on the vessels.

About the Role As an Integrated Marketing & Growth Manager at Hullo, you will be at the forefront of shaping our market presence and brand identity. In this pivotal role, you will: Lead Creative and Strategic Initiatives : Drive the development and execution of innovative marketing strategies that significantly elevate our brand recognition and customer loyalty. Mastermind Social Media and Content Excellence : Direct comprehensive social media strategies and content creation, steering our dedicated team towards groundbreaking campaign success.

Champion Brand Consistency : Ensure all marketing efforts align with our core brand values and consistently deliver our message across all channels. Foster Collaborative Success: Work closely with cross-functional teams to integrate marketing efforts and achieve unified business goals, enhancing overall brand coherence and market impact. Responsibilities Creative Strategy Leadership: Spearhead the development and management of campaigns and promotions, demonstrating the ability to seamlessly transition between strategic planning and hands-on execution at all levels.

Social Media Strategy: Lead the strategic development of social media initiatives, overseeing the direction and execution of campaigns, and providing leadership to the social media/content team. Email Marketing: Develop and execute email marketing strategies in collaboration with communbications and content, ensuring alignment with overall marketing objectives and conducting thorough A/B testing to optimize performance. Content Management: Direct the efforts of the Content Coordinator and videographer to drive the content engine, ensuring the production of high-quality, engaging content that resonates with our target audience.

Utilize Analytics to Drive Decisions: Regularly analyze campaign performance and market trends using advanced analytics tools. Use these insights to refine strategies and redefine creative intent to make data-driven decisions that align with business objectives and improve outcomes. Research and Adapt to Market Trends: Conduct in-depth market research and understand industry changes keenly.

Apply this knowledge to adapt our marketing strategies promptly, ensuring our brand remains competitive and relevant. Out-of-Home (OOH) Campaign Management: Oversee ad hoc management of out-of-home campaigns, including radio, print, billboard, and direct mail initiatives, ensuring alignment with brand objectives and strategic goals. This role is designed for a leader who thrives in a fast-paced startup environment and is passionate about building a brand from the ground up.

If you are ready to use your marketing prowess to make a significant impact, join us at Hullo We’ve Here for You We get it – sometimes things happen in life that you can’t control. At VIFC, people are our greatest asset, and we want to support you and those you care about beyond the paycheque. That’s why we’ve created a comprehensive health and wellness benefits program to promote your physical and mental well-being so you can perform at your best.

Better yet, it’s flexible since one size doesn’t fit all 100% VIFC-paid premiums A robust, flexible health spending account – use it for additional health coverage should you need it and/or to support your personal wellness (like paying for your gym membership, sporting equipment, or activity classes) Don’t have a family doctor?. No worries – we offer 24/7 virtual access to doctors or nurse practitioners to get medical advice or a prescription. Free standby ferry travel for you and your family between Nanaimo and Vancouver VIFC contributions to your RRSP What We’re Looking For Undergrad degree in Marketing, Business or Communications 5 years of marketing strategy, execution, and project management work experience Brand Champion – we’re looking for an ambassador who understands the ethos of our brand and how to communicate to internal and external stakeholders.

Experience managing multiple brands, omnichannel (regional knowledge an asset) Highly proficient with time management, organizational tools, and project management Adaptability and ability to handle significant variation in workload across several workstreams. A natural curiosity, humility, and hunger for growth Process oriented and obsessive over details – you take pride in knowing all the details and ensuring accuracy. Excellent verbal and written communication skills Solutions focused mindset with a desire to build and improve.

Work experience in tourism and travel and/or marine transportation industry. Compensation $75,000.00 – $85,000.00 per year

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