Lifecycle Lead

Hiive is a fintech/marketplace startup connecting buyers and sellers of stock in venture-backed pre-IPO companies. Thanks to our industry leading technology and our best in class capital markets team, we are home to the fastest growing marketplace for the stock of “unicorns” on the planet. As a profitable and rapidly growing business backed by tier one venture capital investors, we are seeking to scale our high performing team.

As a Lifecycle Lead, you will oversee our company’s interactions with our rapidly growing user base. This is the perfect role for a data-driven marker who revels in the opportunity to build the perfect system from the ground up. You’ll prioritize the user to create compelling email journeys that improve their experience with our team and product. You’ll build campaign performance dashboards and use the findings from these dashboards to develop ideas for building new systems and campaigns to help increase transaction volume.

As one of the first hires on the marketing team, you’ll have the opportunity to forge your own journey as Hiive continues to grow.

In this role, your responsibilities would include:

• Owning the campaign calendar for mass communications across the company

• Ideating, building, launching, and optimizing always-on campaigns to improve conversion rate

  
  

• Build detailed segments across our three core audiences

• Measure, analyze, and report campaign performance and deliver weekly campaign performance briefs to marketing and exec leadership

• Leverage and partner with Product to own marketing automation tools and related technology integrations to increase demand.

  
  

• Build a feedback loop with our analytics and capital markets team to improve campaign performance

Required Skills:

• 5+ years of experience of lifecycle and/or email marketing

  
  

• Strong analytical skills with the ability to predict future performance

• Prior experience in a high-growth environment

• A willingness to take action and move fast

  
  

• Deep experience using Customer.io, Iterable, Braze or a similar platform

• Fluency in CRMs, specifically SFDC

• Excitement about the mission of Hiive and the future we’re creating

  
  

Preferred Skills:

• Experience in fintech or marketplaces or highly regulated industries a plus

• Ability to write SQL queries to pull insights from our data warehouse

  
  

• Experience launching campaigns on SMS, Linkedin Paid Messaging, Banners, and Web notifications

Hiive is committed to fostering an inclusive workplace where all individuals have an opportunity to succeed.

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