Marketing Content Specialist (2034)

Vancouver Island University

As a member of Vancouver Island University’s Brand and Marketing department, the marketing content specialist is responsible for creating engaging content for a variety of platforms and audiences. Dynamic copywriting and content creation requires creativity, research, problem solving and strategic thinking to drive awareness and effectively position Vancouver Island University (VIU) as a top post-secondary institution. The marketing content specialist is a skilled storyteller who proposes and creates original concepts for both written and visual marketing material, ensuring content is tailored to strategic objectives and target audiences and optimized for various marketing platforms. They produce a high volume of content independently in a fast-paced work environment and demonstrate a strong commitment to the VIU brand.

In collaboration with a variety of colleagues and stakeholders, including communications officers, the Office of the President and program chairs, the content specialist contributes to strategic social media plans with a focus on brand building. Using autonomy, research and independent judgment, the incumbent produces compelling content that creates connections with target audiences and encourages audience engagement. The incumbent is an excellent writer, with a knowledge of SEO best practices. Reporting to the Director of Brand and Marketing, the marketing content specialist works in close collaboration with the Marketing and Communications teams, as well as other members of the University community.

Marketing Content Creation: Develops and maintains a marketing content calendar that considers institutional priorities, key events, and activities. Conceptualizes, writes, creates, edits, updates and evaluates marketing content for digital platforms (including Instagram stories, email copy and video scripts), print collateral (including long-form promotional materials and brochures), and advertising (including digital display ads). Researches and monitors trends and changing best practices in relation to marketing content strategy and identifies opportunities to improve audience engagement. Works closely with graphic designers and videographer to incorporate text, video and photography into dynamic marketing content (GIFs, Reels, etc.

). Works closely with the digital marketing specialist to align content with digital advertising initiatives. Works closely with VIU Communications team to extend the reach of news stories and press releases. Considers internal client marketing needs and relies on independent judgement to propose appropriate content solutions.

Supports special event marketing with digital tactics. Requires independent judgment and solid understanding of diverse audiences. Stays current with the latest trends in marketing. Monitors content performance to track effectiveness, impact and achievement of KPIs and adjusts content strategy as required.

Participates in developing new marketing strategies through a collaborative process. General: Champions the University’s brand identity and ensures its correct application in all marketing materials. Creates and contributes to various marketing plans to support a coordinated approach to marketing Required Qualifications: Bachelor’s degree in a relevant discipline such as marketing, communications, digital media or a related field. Minimum five years’ recent employment experience in marketing content creation for both traditional and digital media, strategic and tactical planning, and social media management for a complex, multi-stakeholder organization in a client-facing role.

An equivalent combination of education and experience may be considered. Ability to create clear, compelling and accurate content for digital and print platforms. Advanced knowledge of social media platforms including Instagram, Facebook, Tik Tok and best practices to create positive brand sentiment. Proven ability to leverage social media platforms in support of strategic marketing goals, and evaluate the success of social campaigns.

Experience creating content for a variety of audiences while maintaining alignment with brand standards. Knowledge of search engine optimization. Skilled in working with an enterprise-level content management system, such as Drupal and WordPress. Experience working with a CRM (SalesForce) and email marketing platforms (MailChimp).

Experience working both collaboratively and independently on complex projects with multiple stakeholders. Advanced copywriting and copyediting skills. Ability to work well under pressure, leverage problem solving skills, manage competing priorities and meet deadlines. Ability to address time-sensitive tasks with care, attention to detail and commitment to quality.

Ability to produce consistent, informative, well-researched and concise status updates on projects and initiatives Preferred Qualifications: Knowledge of elements of visual design; graphic design and/or video editing software VIU is pleased to offer employees a comprehensive benefit plan; ample paid holiday time; professional development opportunities and a desirable pension plan. As part of the VIU campus community, our employees work with supportive colleagues within an encouraging environment and are provided with the tools and training that promote learning and development. The perks of VIU employment are multiple, and include well-being initiatives and services, strategic discounts, and flexible work opportunities. Note: Short-listed candidates must provide original transcripts, or applicable original certifications at time of interview.

All qualified candidates are encouraged to apply; however, Canadians and permanent residents will be given priority. Vancouver Island University (VIU) is collectively committed to building and sustaining a diverse and inclusive working and learning environment for faculty, staff, and students. In our journey towards greater diversity, we invite applications from members of equity-seeking communities including women, racialized and Indigenous persons, persons with disabilities, persons of all gender identities and sexual orientations who bring value to the VIU community through their lived experiences. We encourage members of all equity-seeking groups to self-identify within their application cover letter.

When a candidate voluntarily discloses this information in their cover letter, the information will be used only for the fulfillment of the career opportunity. Disclosure and/or self-identification with an equity-seeking group will not lead to advantageous treatment of a candidate who is not qualified.


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