Media Buyer/Creative Strategist
Job Description
Job Description
Job Description
Sweatpants Agency is redefining what it means to be a Meta media buyer in 2025. We’re looking for a marketer who thrives on creative strategy, data-driven insights, and direct client impact—not someone who just tweaks settings and follows short-lived trends.
Requirements
Who You Are- Creative Strategist & Marketer: You see the big picture. You don’t just buy media—you drive the creative strategy for your accounts, collaborating with designers and video editors to bring new concepts to life.
- Data Miner: You proactively mine reviews, ad comments, and competitor activity to uncover new creative angles and conversion patterns.
- Meta Advertising Pro: You understand Meta’s platform inside and out. You know when to leverage Meta’s algorithm for scale—and when to uncheck the boxes and override their underperforming suggestions to maintain control.
- Analytical Optimizer: You analyze creative effectiveness using metrics like CTR, hook rate, hold rate, and CPA, iterating quickly to maximize results.
- Account Owner: You take full ownership of your accounts—driving performance, removing bottlenecks, and ensuring the client’s goals are met.
- Master Communicator: Communication is your superpower. You lead client conversations, clearly explain strategy and performance, and ensure everyone is aligned.
- Collaborative Leader: You work hand-in-hand with creative teams, writing clear creative briefs and ensuring execution matches vision.
- Proud, Humble, and Relentless: You take pride in your results, are humble enough to keep learning, and are relentless in your pursuit of excellence.
- Own Creative Strategy: Lead the creative direction for your accounts—sourcing ideas, briefing creative teams, and iterating based on data and market trends.
- Mine Data for Insights: Regularly analyze customer reviews, ad comments, and competitor ads to uncover new opportunities and creative concepts.
- Balance AI & Human Judgment: Navigate Meta’s automation options, applying your judgment to decide when to trust the algorithm and when to take manual control.
- Drive Results: Be fully accountable for your account’s performance—analyzing data, identifying bottlenecks, and implementing solutions.
- Lead Client Communication: Act as the main point of contact for your clients, providing clear updates, strategic recommendations, and transparent reporting.
- Collaborate Across Teams: Work closely with designers and video editors, providing detailed creative briefs and feedback to ensure top-quality output.
- Test & Iterate: Develop and execute creative tests, using performance metrics to guide rapid iteration and improvement.
Benefits
Why Sweatpants Agency?
We’re not your typical agency. We’re the only agency behind multiple INC #1 fastest-growing companies from scratch. We thrive on innovation, creative problem-solving, and delivering results that make our clients say, “Wow.”
If you’re ready to join a team that values your skills, pushes you to grow, and gives you the freedom to innovate, then we want to hear from you.
How to Apply
Ready to start your career as a Media Buyer/Creative Strategist at Sweat Pants Agency?
- Click the "Apply Now" button below.
- Review the safety warning in the modal.
- You will be redirected to the employer's official portal to complete your application.
- Ensure your resume and cover letter are tailored to the job description using our AI tools.
Frequently Asked Questions
Who is hiring?▼
This role is with Sweat Pants Agency in Calgary.
Is this a remote position?▼
This appears to be an on-site role in Calgary.
What is the hiring process?▼
After you click "Apply Now", you will be redirected to the employer's official site to submit your resume. You can typically expect to hear back within 1-2 weeks if shortlisted.
How can I improve my application?▼
Tailor your resume to the specific job description. You can use our free Resume Analyzer to see how well you match the requirements.
What skills are needed?▼
Refer to the "Job Description" section above for a detailed list of required and preferred qualifications.