Regional Sales Strategy Manager – West

CPG Connect

Job Posting Category: Experienced Professionals (1 years) Career Level: Experienced (Non-Manager) Industry: Packaged Goods Job Category: Sales Years Experience: 8-10 Years Job Type: Full-time Posting Date: March 14, 2023 Job Location: Share this job: Job Description At Arterra Wines Canada, we loveinspiring the big and small moments that happen when our products are sharedand enjoyed. For us it’s not just about what’s in and on the bottle, it’swhat happens in people’s lives when we’re a part of them that keeps us thirstingfor more and not resting on our laurels as Canada’s largest and most enjoyedwine company. We put the consumer at the center of everything we do andwe’re looking for people who do the same. Reporting to the Director of SalesStrategy & Category Management, the Regional Sales Strategy Manager willlead the collaborative development of channel and customer strategies for theWest market.

The Sales Strategy Manager will drive key growth initiatives bydeveloping category and customer stories that leverage retail, shopper andconsumer data to display strong opportunities for our key customers as well aselevate Arterra Wine Canada’s presence & impact across the BCL, Grocery andPrivate store in the West. As a key member of the Sales Strategyteam this role will collaborate with Sales & Marketing in understandingrisks & opportunities in the Ontario market place and collaborate crossfunctionally on solutions that drive the biggest opportunities and minimizerisk. Additionally, this person will own the ‘Go-to-Market’ strategy (MAPPS)for the region, outlining the ideal way to WIN ‘Where & When it matters’. Finally, the role will also play an important analytic component in CommercialPlanning as it leads the Escan process for each region.

What you will be doing: Drive Category Growththrough the development of Channel and Customer Strategies that deliver onour commercial objectives and priorities as well as our customerstrategies. Sales Strategy owner andgatekeeper: in collaboration with sales and revenue management teams,define and track the execution of our key strategies, merchandising,assortment (listings) and distribution that will deliver on our yearly NetSales and EBIT regional targets. Own the business reviewroutines and deliverables providing insights and creating action plans asneeded to deliver business objectives. Identify market trend, competitionimpact and white space analysis Sales Execution Support –Develop and implement tools and processes to help unlock and unleash thefull potential of our selling organization.

Support the innovationprocess working cross-functionally with marketing and innovation toidentify size of the price opportunities, go to market strategy andexecution performance tracking Commercial Planning – leadfor sales. Deliver key insights that will enable the internal teams todevelop strategies and tactics in accordance with our regional/channel andcustomer realities and strategies. What you bring: University Degree 8 years CPG Experience inanalytics roles with a preference for candidates with Sales Strategy /Category Development experience Strong business analyticsskills and able to develop key insights and action plans Strong communication skillsboth written and verbally with emphasis on being comfortable building anddelivering effective PowerPoint presentations Must enjoy working insystems and analysing data with solid working knowledge of Nielsen tools,Excel and Power BI What we offer: Competitive salary and bonus Benefits and Pension Plan An organization that caresabout Corporate Social Responsibility Training & DevelopmentPrograms An opportunity to learnabout the world of wine We are committed toestablishing a qualified workforce that reflects the diverse population itserves and we encourage applications from all qualified individuals. We arealso committed to preventing and removing barriers to employment for peoplewith disabilities, and we invite you to inform us should you have anyaccessibility or accommodation needs.


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