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Regional Vice President – Edmonton

  • Full Time
  • Edmonton
  • 100 - 125

David Aplin Recruiting

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Aplin has partnered with a leading manufacturer and distributor of aluminum/vinyl siding, windows, and other exterior home improvement products. With operations spanning across Canada, they are seeking a dynamic Regional Vice-President (RVP) for Western Canada. This role reports to the Senior Vice-President of Canada and involves managing 8 branches across three provinces, driving sales targets, and fostering profitable growth.

Responsibilities:

Profitable Sales Growth


  • Develop and execute innovative sales strategies to achieve and exceed sales targets.
  • Engage in direct business development activities, building and maintaining relationships with key customers.
  • Collaborate closely with Sales Representatives to ensure alignment of strategies and goals.
  • Utilize data analytics to understand market trends and respond proactively to sales indicators.

Operational Excellence

  • Adhere to all relevant laws, regulations, and internal policies related to managerial responsibilities.
  • Support and enforce company procedures for branch operations.
  • Leverage KPIs and other performance data to meet and exceed operational objectives.

Employee Performance Management & Development

  • Create annual business plans for branches and set individual employee goals aligned with corporate strategy.
  • Conduct timely and meaningful employee evaluations in accordance with the Performance Management Plan (PMP).
  • Lead branch meetings to foster effective, positive, and productive communication with employees.

Business Planning


  • Analyze market data and industry intelligence to make informed decisions on staffing levels and discretionary spending.
  • Develop business proposals to support overall strategy, including product requests, branch locations, and necessary tools for regional success.


Qualifications:

  • Post-secondary education.
  • Minimum of 10 years of experience in people management, preferably in distribution and/or sales environments.
  • Experience in building products is a significant asset.
  • Strong financial acumen and experience in managing P&Ls.
  • Excellent communication skills with robust leadership and people management capabilities.
  • Valid driver’s license.


Key Contacts

  • Customers
  • Vendors
  • Management team peers: Marketing Manager, VP – HR, Pricing Manager, Plant Managers, Systems Analyst, OPP Manager
  • Credit, Audit team, Facilities Management, Systems

This is an exceptional opportunity for a seasoned professional to lead a thriving region within a prestigious company. If you have a passion for driving sales and operational excellence, we encourage you to apply.



Aplin is an award-winning employment agency dedicated to connecting diverse, top-tier talent with exceptional organizations across North America. We welcome applicants from all backgrounds and there are no fees to apply for our jobs or to engage with our recruiters in finding a new career. Companies hire us to help them expand and diversify their teams. All applicants must be legally entitled to work in Canada, which includes having the appropriate documentation, such as a work permit.

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