Sales Associate - London Honda

Job Description

Base pay range

CA$60,000.00/yr - CA$100,000.00/yr

Overview

Position: Sales Associate
Dealership: London Honda
Location: London, ON
Classification: Full‑Time, Immediate Hire
Salary: $60,000‑$100,000+ (commission based)

London Honda is proud to be part of the AutoCanada dealership network. AutoCanada is the largest Canadian‑owned and publicly‑traded automotive dealer group operating in Canada and the US. We are innovative, data‑driven, and committed to our Team Members, customers and operational excellence.

Our dealership Team Members are at the heart of our success, building long‑lasting, trust‑based relationships with customers. Working here is fast‑paced, non‑stop, and unpredictable – and we love it.

Your Area of Focus

The Sales Associate interacts with customers online, over the phone and in‑person to guide them through the vehicle purchase process. With outstanding communication and listening skills, you’ll help our customers select their perfect vehicle, negotiate terms to ensure payment options fit their lifestyles, budgets, and expectations, all while focusing on providing an exceptional experience.

Our ideal candidate has at least 3 years of customer‑facing experience, a “hunter” mentality, the ability to stay self‑focused, and an impressive track record of building relationships to retain customers.

Day‑to‑Day Responsibilities

• Greet and assist customers entering the showroom floor, presenting a professional environment that supports automotive sales while ensuring customer satisfaction.


• Answer questions about new cars, used cars, vehicle performance, application processes and financing, acting as a subject‑matter expert.


• Employ strong communication and interpersonal skills to build rapport when assisting potential customers with their vehicle selection and finalizing payment terms.


• Maintain an up‑to‑date customer database to drive current and future automotive sales for the dealership.


• Present used and new cars through test drives, demonstrations and dealership walk‑throughs.


• Leverage negotiation skills without compromising customer satisfaction to carry out the sales process following dealership standards and policies.


• Send emails and make calls to prospective buyers to ensure a productive calendar of customer appointments.


• Follow up with previously sold clients to earn repeat and referral business while maintaining the highest customer satisfaction standards.


• Stay current on required dealer group and manufacturer training.


• Other duties as assigned by store leadership.

Must‑Haves

• Must be 18 years of age or older to meet insurance requirements for operating a motor vehicle.


• Valid driver's license and clean driving record.


• Valid OMVIC certification is required for this role.


• Must submit to and adequately pass a pre‑employment background and MVR screen prior to employment.


• Open availability to work days, evenings, weekends and some holidays; employees are required to stay until the customer’s purchase is complete.


• High school diploma or equivalent required; bachelor’s degree preferred.


• 3+ years of experience in a customer‑facing role, with experience in retail, sales, marketing, and customer service preferred.


• Ability to meet the physical demands of the position, including standing, sitting, walking, bending, crouching, reaching, lifting, etc.


• Excellent verbal and written communication skills with the ability to construct professional and inviting emails and messages.


• Has the competitive spirit, drive, outgoing personality, consistency, and resilience to meet monthly sales objectives while following a daily work plan.

The Perks

• Competitive Compensation and Benefits Package.


• Employee Vehicle Purchase & Service Plans.


• Employee and Family Assistance Programs.


• Professional development and the opportunity to grow your career.

Equality, Diversity, and Inclusion

We strive every day to create a workplace culture that embraces diversity and inclusivity, ensures fairness and equal opportunities, and fosters a sense of belonging for all Team Members.

As an equal opportunity employer, we actively support everyone in expressing themselves and reaching their full potential. We do not discriminate based on gender identity, race, national origin, ethnicity, religion, age, sexual orientation, marital or family status, or mental/physical disabilities. AutoCanada is committed to collaborating with and providing reasonable accommodations to individuals with disabilities. If you need accommodation during the recruitment process, please inform your recruiter.

Application

If you think you’re a good fit, apply now through our website at www.autocan.ca/careers. We thank all applicants for their interest; however, only those selected for an interview will be contacted.