Shopper Marketing Manager – West

CPG Connect

Job Posting Category: Experienced Professionals (1 years) Career Level: Experienced (Non-Manager) Industry: Packaged Goods Job Category: Marketing Years Experience: 4-6 Years Job Type: Full-time Posting Date: March 14, 2023 Job Location: Share this job: Job Description At Arterra Wines Canada, we loveinspiring the big and small moments that happen when our products are sharedand enjoyed. For us it’s not just about what’s in and on the bottle, it’swhat happens in people’s lives when we’re a part of them that keeps us thirstingfor more and not resting on our laurels as Canada’s largest and most enjoyedwine company. We put the consumer at the center of everything we do andwe’re looking for people who do the same. Reporting to the National ShopperMarketing Team Lead, our Shopper Marketing Manager for the West (BC Prairies) will create Shopper Marketing programs and activities that willmeet and exceed the needs of our consumers and customers.

This manager willdevelop go-to-market strategies and programs, manage a significant budget andensure executional excellence across the various retail channels in the West. What you will be doing: Develop Shopper Marketingstrategies that ladder up to the National Strategies and Arterra WinesCanada big bets in collaboration with brand marketing, sales, revenuemanagement and finance. Work with Shopper Insightsto build a deep understanding of the shopper and their path topurchase. Develop insights driven,innovative in-store programs that reflect the complexities of the market/channeldynamics, and ultimately convert shoppers to purchase.

Collaborate with brandpartners in creating best-in-class shopper marketing practices andprograms that align on measurable objectives and ensure learnings areleveraged to continuously improve. Manage and optimize theShopper Marketing budget by taking a continuous improvement lens to allareas of the budget. Find efficiencies (programs, vendorsagreements, work effort, economies of scale, etc. ) to drive value for ourcustomers and AWC.

Ensure programs are easy toexecute, feedback is gathered from stores and shoppers, best practices areshared, and the Center of Excellence is leveraged to gain economies ofscale. What you bring: University Education 5-7Years’ Experiencein Brand/Shopper marketing roles within the alcoholic beverage / consumerpackaged goods industry Ability to diagnose complexbusiness problems Able to develop innovativesolutions and strategies Utilizes a disciplinedapproach to define problems, identify root causes, evaluate data from avariety of sources, generate alternative solutions and choose the bestsolution Exceptional influencing andconsulting skills Demonstrated ability toinfluence and collaborate with Senior Leadership both internally andexternally Proven experienceeffectively working directly with field sales and customer teams Demonstrated organizational,co-ordination and time management skills Demonstrates a high level offollow through and ability to meet multiple deadlines What we offer: Competitive salary and bonus Benefits and Pension Plan An organization that caresabout Corporate Social Responsibility Training & DevelopmentPrograms An opportunity to learnabout the world of wine We are committed toestablishing a qualified workforce that reflects the diverse population itserves and we encourage applications from all qualified individuals. We arealso committed to preventing and removing barriers to employment for peoplewith disabilities, and we invite you to inform us should you have anyaccessibility or accommodation needs.


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