Sport and Community Lead, Alpine – Canada

Full Time


OVERVIEWThe Sport and Community Lead is responsible for growing brand awareness, consideration, and authenticity for Salomon Alpine in CANADA. They will have a deep and respected connection to all facets of the alpine sport community where they engage and partner with junior athletes, ambassadors, content creators, and key retailers. The ideal candidate will be an expert on the alpine market and provide insights, emerging trends, and consumer feedback to the marketing manager. While working at a local level, this feedback will help influence global strategy and go-to-market execution.

This position will execute the community, ambassador and event playbook for the CANADA aligned with regional product launches, events, and global guidelines. Success in this role is demand creation with the next generation of skiers in CANADA.WHAT MAKES THIS A GREAT PLACE TO WORK & PLAY:A generous PTO policy, plus 15 paid annual holidays and 2 floating holidaysHalf-day Fridays for 6 months of the yearAn exceptional employee discount on all our products and sister brands (Arc’teryx, Armada, Atomic, Wilson)“Powder Bell” powder days throughout the winter seasonResort season pass to local locations & mountainsOpportunities to engage in the community and with industry partnersSCOPE OF WORK: All Salomon alpine categories (hardgoods, protective, apparel, bags)ESSENTIAL DUTIES & RESPONSIBILITIESJoin us as the Sport and Community Lead for Alpine and make a lasting impact on the alpine sports community’s growth, engagement, and well-being. Embrace the opportunity to inspire athletes and enthusiasts while fostering a sense of camaraderie and excitement for alpine sports.Community Building:Develop and execute community engagement plans to unite alpine sports enthusiasts and cultivate a strong sense of belonging.Organize and oversee events, workshops, and gatherings to bring together athletes, novices, and industry professionals for skill-sharing and networking.Foster online community growth through social media, forums, and other digital platforms, promoting discussion and knowledge exchange.Strong self-awareness and ability to work with a diverse group of stakeholdersProgram Development:Create and manage key relationships with identified clubs, organizations, and resortsScout, identify, and propose talent and partnership opportunities to the local marketing managerActivate brand/product launches, support early season sales through field activation, product teasing onlineEducation and Awareness:Organize and execute on-snow demos to support sales, marketing and category teamsOrganize workshops and seminars to educate the community about responsible practices, including Leave No Trace principles and environmental sustainability.Partnerships and Sponsorships:Identify, establish, and maintain partnerships with relevant industry stakeholders, such as equipment manufacturers, outdoor gear retailers, and local businesses.Secure sponsorships for community events and programs to enhance their quality and reach.Tracking and Reporting:Manage travel expenses and local marketing budget as assignedRecommend platforms and other services that can support the team with necessary reportingResponsible for CANADA consumer sports marketing scorecard reporting (ex: ambassadors, events, product seeded, PR)Create a return-on-investment model for local ambassadors/junior athletes with manager’s supportSupport and Management:Manage day to day relationships with local ambassador and junior athlete teams in alignment with regional guidance, inclusive of local team management responsibility as defined by leadershipQualificationsQUALIFICATIONS, SKILLS, ABILITIES & COMPETENCIESThe requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.3 – 5 years practical experience in Alpine Ski industry is requiredBachelor’s degree in Business, Marketing or equivalent combination of education and related experienceEnergy, positive attitude, solution finding You are one of the faces of the alpine brandDeep knowledge of the ski community and industrySki tuning, ski mounting and boot fitting experiencePlanning, organizing and preparationExcellent communication and presentation skillsSelf-motivated with the ability to manage multiple projects at once while prioritizing based on the businessBudget management as requestedAbility to clearly brief teams and deliver resultsPassion for promoting environmental sustainability and responsible outdoor practices.Ability to work flexible hours, including weekends and holidays, to accommodate community events.PHYSICAL DEMANDS & WORKING ENVIRONMENTThe physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.While performing the duties of this job, the employee is regularly required to talk and hear. The employee is frequently required to sit, stand, and walk. The employee must occasionally kneel, stoop, crouch, twist, and lift to 30 pounds, with or without accommodations.Specific vision abilities required by this job include close vision, color vision, and ability to adjust focus. This Job also requires driving and possession of a state issued Driver’s License.The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.Additional InformationPermanent Contract, Full TimeJob based in British Columbia, CANADA