Web Analytics Consultant

NOTE: This is a 6-month contract role. To you, research, testing and analysis of website traffic, consumer behavior, and general business metrics isn’t work — it’s what makes you tick You’re a research machine and you thrive on making meaningful recommendations to address relevant business challenges. You’re game — there is no research project too big or small.

At the Alberta Motor Association (AMA), we truly appreciate the value of our members, and we want their AMA digital experience to be purposeful and memorable. To better achieve this, we’re looking for a web analytics reporting specialist to build detailed web traffic & user behaviour reports in Power BI. Does this sound like you?.

WHAT MOVES YOU You love to share thoughts and ideas – after all, two heads are better than one. You’re creative and resourceful and enjoy working with data to measure and analyze online consumer behavior. You ‘get’ what it means to be part of the team.

You manage your time as expertly as you manage your projects. Prioritizing, planning and organizing are part of your DNA. You enjoy talking about marketing tactics, advertising and search engine optimization.

You’re ‘web-savvy’ and current on Internet trends, tools and technologies. You’re a natural at finding business solutions through detailed research and analytics and presenting them to others. WHAT YOU’LL DO You will report to the Team Lead, Digital Performance & Optimization.

Interpret data from a variety of sources, conduct analysis and offer meaningful and relevant recommendations that address and respond to business needs and challenges. Build detailed reports on website traffic and user behaviour in Power BI. Perform detailed analysis and report results across programs, campaigns and segments and make actionable recommendations for improvement.

Continually test and optimize existing campaigns to identify areas of improvement. Ensure reliable digital measurement, analysis, and optimization information through the implementation of Google Analytics, Google AdWords, Kameleoon and other digital marketing tools. Develop in-depth reporting to provide meaningful visibility into AMA’s business lines.

Use member data and behaviors to research and analyze business trends to identify new opportunities. Establish measures of success (KPIs) for monitoring and testing through sequential, A/B and multivariate testing. Work closely with AMA business units to develop custom scheduled and ad hoc reports to meet their information requirements – after all, it’s all about the end user experience WHAT YOU’VE DONE You have a university degree or post-secondary diploma in a related field such as computer science, marketing or development.

Have a degree in something else?. Tell us about it and how you can use it in this role. You have a minimum of 5 years’ experience in developing Power BI reports.

You already have extensive experience working with shared web analytics tools such as Google Analytics and Heap. You also really know your way around advanced web analytics/methodologies, such as experimentation and testing, competitive analysis, surveys, and market research. Previous marketing experience would be an asset.