Strategic Operations & Marketing Specialist


Optimi is a cutting-edge functional mushroom supplement company that is revolutionizing the industry with our premium formulations, made from the highest quality fruiting body mushrooms. Our mission is to make functional mushrooms accessible to all, and to help our customers achieve optimal health and wellness through the power of nature.


We are looking for a Strategic Operations & Marketing Specialist to join the Optimi team. In this dynamic role, you will drive digital marketing initiatives, manage our direct-to-consumer website, oversee order fulfillment, coordinating shipments to major partners like Amazon in Canada and the USA, and supporting with inventory management.

This role demands a versatile professional who excels in both strategic marketing and operational efficiency to boost our brand’s visibility and ensure seamless customer interactions.

Accountability and Duties

As a key member of the Sales & Marketing team, the Strategic Operations & Marketing Specialist is a purpose-driven problem solver with an ethical do-anything approach to making the overall vision of the company come to life. An overview of the daily duties of the Strategic Operations & Marketing Specialist is as follows:


• Digital Marketing Strategy: Develop and implement strategies for digital marketing to boost the site’s visibility and customer acquisition. This includes SEO, email marketing, content creation, and social media management.

• Website Management & Optimization: Oversee the DTC website, ensuring user- friendly design, updated content, and optimization for conversions and sales.

• Customer Service Excellence: Establish and maintain high standards for customer interaction, ensuring timely and effective communication through various channels (email, chat, social media).

• Data Analysis & Reporting: Track and analyze website and campaign performance metrics to inform strategies and report on ROI.

• Working within CANVA program and external Graphic Designer as needed to creating marketing materials as follows: requests from broker, tech sheets, sell sheets, marketing resources as needed.

• Project manage portfolio & pricelist updates for the brand.


• Project managing timelines and deadlines you will work proactively to prioritize and help make the process as efficient as possible, communicating effectively to team throughout.

• Support with weekly/monthly reporting.



• Oversee the company website to ensure a positive customer experience.

• Regular review of orders to ensure accuracy and delivery in a timely manner.

• Ongoing communication with fulfillment centre.

• Interface with 3rd party web developers and design teams to ensure quality and implementation of new ideas and strategies.


• Work with GM & Controller in effectively managing the inventory management & fulfillment process.

• Work with GM on order fulfillment process, needs & documentation.

• Offside Storage: Manage offsite storage locker & inventory control.

• Arrange customs clearance, shipping and delivery product samples/POS to distributors & USA.

• Tradeshows & Events: Work closely with the Sales & Project Director to coordinate all industry tradeshows and events. (CHFA East & West)


• 3 – 5 years’ experience working with project management, marketing, sales and CPG brand preferred

• Must be highly organized and display excellent motivation & able to self-manage your day.

• Highly adaptable to change and you’re ready to jump in and help where needed, self- motivated and able to work independently within an ambiguous & entrepreneurial environment.

Eager to learn new things.

• Friendly and approachable with an outgoing personality.

• Strong computer skills in MS Office with excellent written and verbal communication skills

• Creative with the ability to construct presentations, emails, and various marketing tools.

• Able to travel as required for the role & able to lift and carry 25+ pounds and able to build displays or handle heavy POS materials as needed.


• Hybrid working environment (in Gastown office in Vancouver 2-4 days/week)

• Access to our company benefit program after three months.

While we appreciate all those who apply, only candidates selected for interview will be contacted.

Job Type: Full-time

Pay: From $65,000.00 per year


• Dental care

• Extended health care

• Life insurance

• On-site parking

• Vision care


• Monday to Friday

Supplemental pay types:

• Bonus pay

Work Location: In person